The Logo Design Process

It is critical for our design team to understand the nature of your business, and the image of your company, brand and products or service.

Step 1: Design Analysis

Brief us on your industry, your company and target market. Tell us about any ideas that you have for your logo or similar images that you like. (You may submit graphics for use in the logo design, or rough ideas of the logo).

The logo must be recognizable and convey the right message to your customers.

Step 2: Initial Development

Based on your brief we will design 4 initial logo design concepts. They will be Emailed to you for input and feedback. If you like one or two of the designs from the first viewing, we will make the required changes based on your specifications. In the event that you do not like any of the initial drafts, we will create 4 more initial designs. (after returning to Step One)

Step 3: Choose Your Final Logo

The short list of logos are presented to you and you get to choose your final logo. Now we can get very serious about perfecting the one design that you like and make any adjustments to it that you would like.

Step 4: Revision

We have made the changes that you requested, so now you review it to make sure that it is perfect. You may request 2 revisions of the logo. At this point we don't change the logo version or overall format, it's just minor alterations.

Step 5: Your Logo Is Ready

We set up your file with the correct PMS colors for accurate printing, and also set up the digital files for the web and desktop publishing. We supply you with a copy of your Logo / Artwork on a CD-ROM. If you would like more information please feel free to contact us.